How to Recover Abandoned Carts on TikTok Shop and Turn Lost Sales into Revenue 💼💸

In the fast-paced world of TikTok Shop, where creativity fuels commerce, cart abandonment can feel like a missed opportunity—but it doesn’t have to be! 🛒✨ Nearly 70% of shopping carts are abandoned online, leaving a massive potential revenue gap. Luckily, TikTok Shop provides a variety of powerful tools and strategies to help you recover those abandoned carts and turn them into consistent sales. 🚀

In this guide, we’ll uncover the best ways to harness TikTok Shop’s unique features to engage your audience, reclaim lost sales, and grow your e-commerce empire! 🌟

Understanding Why Shoppers Abandon Carts 🤔

Before we dive into recovery tactics, it’s important to understand the common reasons behind cart abandonment:

• Distractions: The fun, engaging nature of TikTok can pull users away mid-purchase. 📱
• Trust Issues: Lack of reviews or unclear product details might deter buyers.
• Unexpected Costs: Surprise shipping fees or taxes can lead to hesitation.
• Complex Checkout: Lengthy or confusing checkout processes discourage customers from completing purchases.

By addressing these pain points, you can create a smoother shopping experience and recover more sales.

Effective Strategies to Recover Abandoned Carts on TikTok Shop 💡

1. Leverage Live Selling to Close the Deal 🎥🛍️ Host engaging live events showcasing abandoned products. Use these opportunities to build trust, answer customer queries, and offer exclusive discounts for viewers who complete their purchase during the session.

2. Retarget Abandoned Carts with TikTok Ads 🎯 Run dynamic retargeting ads that show users the exact products they left behind, highlighting the benefits and offering time-sensitive discounts to encourage them to return and complete the transaction.

3. Send Personalized Recovery Messages 💌 Follow up with friendly, personalized messages that remind users of their abandoned carts. Include visuals, urgency-driven language, and special offers to reignite their interest.

4. Collaborate with TikTok Creators 🤝🎤 Partner with influencers who resonate with your target audience. Their endorsements can build credibility, increasing the likelihood of cart recovery and conversions.

5. Simplify the Checkout Process 🛒✅ Make the checkout experience seamless and mobile-friendly, offering fast checkout options and guest checkout to reduce friction and minimize drop-offs.

6. Create FOMO with Time-Sensitive Offers ⏳🔥 Use countdown timers, low-stock alerts, and bundle deals to create urgency and drive customers to complete their purchase before time runs out.

7. Engage Customers with Fun and Creative Content 📹🎶 Showcase product demos, share real customer reviews, and use engaging captions to entertain and captivate potential buyers.

Why Sheikh Commerce is Your TikTok Shop Recovery Partner 💼🚀

At Sheikh Commerce, we specialize in helping businesses turn TikTok Shop challenges into opportunities for growth. Our expertise in advanced retargeting campaigns, live selling, creator collaborations, and optimizing checkout processes ensures that abandoned carts are a thing of the past.

Final Thoughts: Don’t Let Abandoned Carts Hold You Back! 🌟

Cart abandonment may be a challenge, but it’s also an opportunity to reconnect with potential customers and convert them into loyal buyers. By leveraging TikTok’s unique tools—such as live selling, personalized messages, and targeted ads—you can turn abandoned carts into a revenue stream. 💰

Ready to boost your sales and recover those abandoned carts? Let’s work together to maximize your TikTok Shop potential with Sheikh Commerce! 💼

Read more

How Sheikh Commerce Helped Drive £41,000 in Sales on TikTok Shop

TikTok Shop has become a game-changer for e-commerce, offering a unique platform for businesses to reach millions globally. In this case study, we explore how our strategies led to an impressive £41,000 in sales in just one month, highlighting the power of seasonal product selection, TikTok ads, influencer collaborations, and the Frequently Bought Together (FBT) strategy.

1. Selecting the Right Products: Tapping into Trends 🌟

The key to success was choosing the right products for the season. Using tools like TikTok search insights and Google Trends, we identified high-demand, trending items such as unisex accessories and home essentials. Offering bundled products helped boost the average order value. Seasonal products sparked immediate interest, driving 40% of our sales.

2. Maximizing TikTok Ads for Visibility 💰

TikTok ads were essential in driving traffic and conversions. By creating engaging In-Feed and Spark Ads targeting the right audience, we generated a steady stream of traffic. A/B testing ensured only high-performing ads were scaled, maximizing ROI.

3. Collaborating with Influencers 🤝

Influencer partnerships were instrumental in boosting credibility and sales. We worked with micro and mid-tier influencers to create authentic content that resonated with the audience. Live events further enhanced engagement, driving real-time sales.

4. Boosting Sales with FBT (Frequently Bought Together) 🔗

The FBT strategy, offering complementary product bundles, increased average order value and simplified customer decision-making. Time-sensitive discounts created urgency, adding 15% to our overall revenue.

5. Engaging Campaigns to Sustain Momentum 📈

To maintain consistent sales, we ran targeted campaigns, including flash sales, TikTok challenges, and exclusive live events. These campaigns kept the audience excited and eager to buy, ensuring sustained success throughout the month.

Bonus Success Story: Doubling Sales from £15,000 to £32,000 🌟

Another client, a beauty product seller, achieved similar results. By leveraging TikTok ads, influencer partnerships, and bundling strategies, their sales doubled from £15,000 to £32,000 in just 30 days.

Why Sheikh Commerce? 💼

At Sheikh Commerce, we specialize in turning ideas into actionable results. We offer product research, TikTok ad management, influencer collaborations, and campaign execution, ensuring your TikTok Shop reaches its full potential. Let us help you transform your business into a revenue powerhouse.

Read more

In 2021, Where Everyone has the passion to make side money and they save the earnings to spend on dropshipping, but it’s a reality that dropshipping can change their lives. The first thing you must know about dropshipping is that you have a great grip on each aspect of dropshipping from product research to marketing! Hiring VA is a good option, but you must have a good inspection and testing checklist, before ordering to any VA. The people with 0 knowledge and with the help of others are not able to make good sales. Around 90-95 % of stores fail to even get first sales, which means that all the savings are wasted while the remaining 5% are able to get their investments back and some become 6-7-8 figures! 

Secret Number 1: 

You Must Have A Strong eye on your competitors, the strategies which they are using, you should do the same. 

How you can spy Ads? 

There are many free ad spy tools, and adspy is a good tool too which will help you to get the ads related to dropshipping and show the ads having good engagements, which will be the indicator that the product is absolutely making sales. 

You need to apply the latest and highest engagement filters to get trendy and latest products.

Best Store Niche: 

There are around 4 major types of stores. 

1. Single Product Store ( A store based on One Product) 
2. Niche Based Store (Pets or Fitness Store) 
3. Sub Niche Based Store ( Bulldog Store or Yoga Store ) 
4. General Store. 

Now the question arises which one is the best? 

Honestly, It doesn’t matter, but if you have a single good product to sell, for any type of store that can really help you! 

SECRET NUMBER 2: 

It’s very simple and easy when you plan for marketing, never focus on the number of products in your store, just focus on the quality of the Single Product, which means that you choose a single product which you want to test. 

SECRET NUMBER 3: 

Getting a good product, every successful dropshipper has its own criteria and way of finding products, but the most important thing is that it should be problem-solving, now you have seen the people selling jewelry but we will not discuss that selling methodology. 

A good product must be multi problem solving, which means that it covers a wide audience, like if it’s a product that solves the problem of the person who loves traveling, at the same time it attracts the person who loves the gym, then it’s going to work! 

And if that product is gender-free + age free, then it has more probability of selling. Reasons: 

If you market the product, the person watching the ad can buy it for themselves, for some relatives or to give it to someone. 

The thing which you are marketing may be that person is planning to do and feels it is the best partner. 

Take an example of the latest winning product: The neck air fan.

Gender Free and Age Free and Multi problem-Solving Features: 

• This product can be used by a lady cooking in the kitchen. 
• This can be used as the old person reading a newspaper in the garden. ● Someone needs a fan during a treadmill. 
• Someone needs a fan while traveling.
• Someone who needs it while sleeping and there are a hundred usages regarding this product. 

SECRET NUMBER 4: 

After choosing the best product, add it to your store! Don’t add the image which has a company/Supplier Logo on Image. 

Find the wow images from aliexpress(Same product but different suppliers). How to get WOW Images? 

Scroll the products on Aliexpress and you can see multiple useful images, including those images too, that is explaining the functionality of the product, images can be downloaded with a chrome extension named “Aliexpress Image Downloader”. 

SECRET NUMBER 5: 

The title which you will get from aliexpress will be for the purpose of aliexpress suppliers, not yours. 

They use several keywords to rank their products high on aliexpress. While as well as your product will have a concern which kind of features it must contain? 

• Unique - Never contain the words that your competitors are using! 
• Catchy. ( Grab the attention ) 
• Branded. ( Shows reliable Product ) 

Unique: If you are selling “Neck Fan “, after watching your ad he/she will search it on google, amazon, or eBay. 

The probability is the product that will be displayed from amazon or aliexpress, customers are loyal to platforms(Like Amazon), and platforms are more reliable and secure so that customer preference will be other platforms. 

SECRET NUMBER 6: 

Audience doesn’t want to see the simple descriptions, while all the landing pages(Product Page) must have good descriptions, used with high emojis and different colors to get more attraction! Start the description with Upsell options, while after that Try to explain the problems in prominent colors and use GIFs so that customers can understand that the product is problem-solving. In the end, add more reasons why One Should Buy and Add trust badges at the end.

SECRET NUMBER 7: 

Facebook Video Ad, Make FB ad with the following guidelines: 

• Start with Scroll Stopping Clips Photos 
• Pure HD video AD 
• Relevant Music(motivational music for fitness products) 
• WOW, clips, The FB ad must consist of wow clips and the attention should be increasing of the customer while watching the ad. 
• Add many reasons to Buy. 

Facebook Targeting, 

• Audience is everything. If you are able to sell it to the person who really needs the product, you are going to make more sales. 
• Use these techniques for finding best audience 

https://neilpatel.com/blog/facebook-ads-targeting/ 

SECRET NUMBER 8: 

For a single individual, never spend your whole budget for a few months, divide your budgets for ->hunting the product to FB ads marketing. 

And learn the things from each campaign, instead of spending all of your budget one time, divide it for at least 6 months because If you have the guts to become successful you will learn. 

Finding winning products and verify it with all stats. 

As we know that we are going to invest a big amount of money and time on the product, we need to be ready. The product from each angle must be showing green signals. As everyone knows “haste makes waste”, so be careful while finalizing the product. A common mistake made by 50% product researchers is that they bring the product to the criteria, instead of bringing the criteria for the product! Match the products with criteria, check that either the product is feasible to sell or not!

Pro Tip: Verify the product from 2,3 experts as well, don’t use the same product researcher for this, do this step in a parallel manner! 

Finding Improvements which you need in the product. 

Why do we do this?

If everyone is selling the same product we will have a 10-50% sales probability. 10% in the case of starting the product when we have low reviews, while 50% when we will have the same reviews as our competitor!

When we will have an improved product then sales probability is 50-80%, 50% when we have low reviews and 80% when we have the same reviews as our competitor! 

How can we find the improvements of the products?

You can find the improvements by reading the customer reviews about the product, read negative or 1 star reviews, get ideas, why this product is getting that 1 star reviews and how we can fix it? 

How can we add creativity in the product? 

We can have creativity ideas by reading the customer’s questions and reviews, we get the ideas, what customers are expecting with this product? 

Difference between creativity and improvement of the product:

In creativity what do we do? We enhance the features, change the design or amend the functionality of the product!

While in improvement, we fix the bad points of the products which other sellers are facing. 

Product Improvement Sheet and Product Creativity Sheet: 

No	Product Asin	Improvement that need to be maintain	Priority 1-5 1- Best  5-Least	Feasible or not?  Y/N
No	Product Asin	Creativity that we can bring	Priority 1-5 1- Best  5-Least	Feasible or not?

Choose Manufacturing Country

When do we need to choose Pakistan? 

Pakistan has its own expertise in exports, Pakistan is best at : 

• Textile 

Pakistan has the ability to manufacture World’s Best Quality, Bedsheets, T-Shirts, Pents, babies garments, Sportswear, jeans, Trousers, TrackSuits, Caps, Uppers and Dresses! 

• Surgical Products

Pakistan is famous for top notched surgical equipment!  

• Wooden HandMade products

Pakistan has a large variety of handmade wooden products! 

• Sports products 

Pakistan is famous for football and other sports products manufacturing! 

• Salt Products (eatable and uneatable) 

Pakistan produces unique gifts and decorations products made with salt! Pakistan also supplies pink salt to the whole World! 

Why is China preferred for product sourcing as compared to the US? 

• China works on the concept of dumping 
• Social security benefits in China are lower than the US, Employees and Laborers have less strict policies! 
• Low Labor Cost  As compared to US 
• Tax for industries is less than the taxes in US
• Bulk Products with Bulk Manufacturing technique   
• Low Production Cost
• Large scale manufacturing 
• Favorable and supportive policies for suppliers by the Government
• China itself is able to produce raw materials, raw materials are cheap, chinese government policy on exported materials.
• Shipping charges are low as compared to US 
• China does charge tax only on technical products
• Lower transportation costs (Electric transportation)  
• Low electricity costs in US

1. Patent Research (Self based)

What is meant by patent?

“Design of the products are protected by legal rights, that no one other can use the same design of the product is known as patent”

Legal issues which we can face are copyrights issues, Patent issues and trademark issues! 

• Copyrights affect intellectual property including, descriptions, images etc…. 
• Trademarks include name and logo issues, we need to make them unique. 
• Patent rights are based on the shape of the product, the product needs to be unique, which has no= legal issues!
• IP claims: Intellectual property claims are legal actions brought by one party against another when a party feels its intellectual property (IP) rights have been infringed upon.
• How to conduct patent research self based? 

There are 2 major websites for patent research

• United States Patent and Trademark Office

How to check patents from uspto.gov site? 

• Open the website 
• Search here:
• Click definition:
• Google Patents 

Supplier Research (Find 2-5 Suppliers) 

A complete guide to choose the best Suppliers on alibaba 

Contact the supplier 

Subject: “I’m interested in [Product Name]”  or “RFQ for [Product Name]”

Hello [Potential supplier] (Note: use their given name if you have it),

I’m (your name) the procurement manager for [company name], and I’m interested in receiving a quote for [product name]

If you manufacture [product name], please email me more information to [your email]

In your response, include:

Pictures of the product, and a photo of [product detail] (note: the detail can be anything; make sure it forces them to use pictures taken for you and not found elsewhere)

The Minimum Order Quantity

The price at the MOQ and [some other amount] (Note: I find that getting 2 prices for different quantities lets you know their flexibility on a price and helps in negotiations later on)

[the price to make any changes or customization that you want] (be specific on this part, but you can skip it if you want a product as-is)

What is the shipping cost of sending a sample?

What are the shipping terms?

The Closest port (note the port should be close to where they claim they are located if you’re dealing with a factory. If it’s too far, be cautious)

Thanks, I look forward to hearing back from you!

[your name]

Procurement manager

[Company name]

Negotiation steps:

Contact 3-5 Suppliers (With given template)(top according to our criteria)  

Consider incoterms while negotiation

Consider MOQ while negotiation

Consider Price 

70% Communication role.

Sample Collection with consolidation services. 

Negotiation with low price and lowest MOQ. 

Finalizing the Supplier. 

Patent Research (Expert Based)

We hire patent expert WorldWide and assign this task, we get professional report and then

After verification we move next!  

Dummy Listing and verify. 

We do dummy listings to get satisfaction or verification from amazon that the product we are selling has no issues! After listing the product we contact amazon customer support that the product we have listed has any issues or not? We do this 3 times so that 3 different (CS agents) experts can view and comment on our product!

___________________________________________________________________________

1. Go ahead with manufacturing. 

We pay 30% advance to the manufacturer on alibaba in all the terms decided! And the rest of them will be paid on the delivery of the goods! 

___________________________________________________________________________

1. Learn About Incoterms and Shipping courier custom charges!

List the product in the Amazon catalog. 

Create shipment plans. 

___________________________________________________________________________

1. Hire Inspection Teams 

Hire inspection teams and then you have to ask them to test the product on your standards! 

___________________________________________________________________________

Apply labels on product packaging. 

___________________________________________________________________________

Hire freight forwarder

If your product is not DDP, then hire freight forwarders so that they can ship your products to your desired destination! 

Start Marketing